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Thumbnail image for product with reference number 5-505-014
Real Madrid Club de Fútbol
Teaching note
-
Reference no. 5-505-014
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 18 May 2017
Revision date: 31-Jul-2017
Length: 8 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the videos
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-504-063
Real Madrid Club de Fútbol
Case
-
Reference no. 9-504-063
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jose Luis Nueno (IESE Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 18 May 2017
Revision date: 27-Jul-2017
Length: 25 pages
Data source: Field research
Topics: Brand management; Business expansion; Change management; Globalization; Management; Marketing channels; Marketing strategy; Risk management; Teams
View full details
Thumbnail image for product with reference number 9-508-060
Compact case
Real Madrid Club De Futbol in 2007: Beyond the Galacticos
Case
-
Reference no. 9-508-060
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 27 October 2008
Length: 4 pages
Data source: Field research
Topics: Marketing strategy; Globalization; Brand management; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-510-S07
Compact case
Real Madrid Club De Futbol in 2007: Beyond the Galacticos
Case
-
Reference no. 9-510-S07
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 27 October 2008
Revision date: 26-Apr-2019
Length: 5 pages
Data source: Field research
Topics: Globalization; Marketing strategy; Brands; Brand management
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-523-S06
Real Madrid Club de Futbol
Case
-
Reference no. 9-523-S06
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jose Luis Nueno (IESE Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 18 May 2017
Length: 26 pages
Data source: Published sources
Topics: Brand management; Business expansion; Change management; Globalization; Management; Marketing channels; Marketing strategy; Risk management; Teams
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-504-063
Real Madrid Club de Fútbol
Case
-
Reference no. 9-504-063
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jose Luis Nueno (IESE Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 18 May 2017
Revision date: 27-Jul-2017
Length: 25 pages
Data source: Field research
Topics: Brand management; Business expansion; Change management; Globalization; Management; Marketing channels; Marketing strategy; Risk management; Teams
View full details
Thumbnail image for product with reference number 9-508-060
Compact case
Real Madrid Club De Futbol in 2007: Beyond the Galacticos
Case
-
Reference no. 9-508-060
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 27 October 2008
Length: 4 pages
Data source: Field research
Topics: Marketing strategy; Globalization; Brand management; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-510-S07
Compact case
Real Madrid Club De Futbol in 2007: Beyond the Galacticos
Case
-
Reference no. 9-510-S07
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 27 October 2008
Revision date: 26-Apr-2019
Length: 5 pages
Data source: Field research
Topics: Globalization; Marketing strategy; Brands; Brand management
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-523-S06
Real Madrid Club de Futbol
Case
-
Reference no. 9-523-S06
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jose Luis Nueno (IESE Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 18 May 2017
Length: 26 pages
Data source: Published sources
Topics: Brand management; Business expansion; Change management; Globalization; Management; Marketing channels; Marketing strategy; Risk management; Teams
View full details