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Teaching note
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Reference no. 5-505-028
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 25 August 2004
Length: 6 pages
Share a link: https://casecent.re/p/30597
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-504-103
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 6 August 2004
Length: 15 pages
Data source: Field research
Topics: Community relations; Computer systems; New product marketing; Non-profit organizations; Product introduction; Social enterprise
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-504-103
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 6 August 2004
Length: 15 pages
Data source: Field research
Topics: Community relations; Computer systems; New product marketing; Non-profit organizations; Product introduction; Social enterprise
View full details