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Teaching note
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Reference no. 5-583-014
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 8 November 1985
Length: 13 pages
Data source: Field research
Share a link: https://casecent.re/p/30605
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-503-S13
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 14 May 1985
Length: 16 pages
Data source: Field research
Topics: Marketing management; New product marketing
View full details
Case
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Reference no. 9-581-154
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 14 May 1985
Length: 16 pages
Data source: Field research
Topics: Marketing management; New product marketing
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-503-S13
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 14 May 1985
Length: 16 pages
Data source: Field research
Topics: Marketing management; New product marketing
View full details
Case
-
Reference no. 9-581-154
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 14 May 1985
Length: 16 pages
Data source: Field research
Topics: Marketing management; New product marketing
View full details