More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 5-586-038
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Cynthia A Bates (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 3 March 1987
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/30673
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Supplement
-
Reference no. 9-584-048
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Alice M Court (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 15 May 1990
Length: 25 pages
Data source: Field research
Topics: Advertising; Brands; Consumer marketing; Product introduction; Sales promotions
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Supplement
-
Reference no. 9-584-048
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Alice M Court (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 15 May 1990
Length: 25 pages
Data source: Field research
Topics: Advertising; Brands; Consumer marketing; Product introduction; Sales promotions
View full details