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Teaching note
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Reference no. 5-585-115
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 4 January 1989
Length: 12 pages
Data source: Field research
Share a link: https://casecent.re/p/30727
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-503-S46
Spanish language
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 16 August 1985
Length: 17 pages
Data source: Field research
Topics: Market entry; Marketing channels; Pricing strategy; Competition; Target markets; New product marketing; Product management; Industrial goods; Industry analysis
View full details
Case
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Reference no. 9-514-P06
Portuguese language
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 16 August 1985
Revision date: 29-Apr-2019
Length: 17 pages
Data source: Field research
Topics: Industry analysis; Marketing channels; Market entry; Target markets; Product management; New product marketing; Pricing strategy; Competition; Industrial goods
View full details
Case
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Reference no. 9-580-104
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 16 August 1985
Length: 15 pages
Data source: Field research
Topics: Market entry; Marketing channels; Pricing strategy; Competition; Target markets; New product marketing; Product management; Industrial goods; Industry analysis
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-503-S46
Spanish language
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 16 August 1985
Length: 17 pages
Data source: Field research
Topics: Market entry; Marketing channels; Pricing strategy; Competition; Target markets; New product marketing; Product management; Industrial goods; Industry analysis
View full details
Case
-
Reference no. 9-514-P06
Portuguese language
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 16 August 1985
Revision date: 29-Apr-2019
Length: 17 pages
Data source: Field research
Topics: Industry analysis; Marketing channels; Market entry; Target markets; Product management; New product marketing; Pricing strategy; Competition; Industrial goods
View full details
Case
-
Reference no. 9-580-104
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 16 August 1985
Length: 15 pages
Data source: Field research
Topics: Market entry; Marketing channels; Pricing strategy; Competition; Target markets; New product marketing; Product management; Industrial goods; Industry analysis
View full details