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Teaching note
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Reference no. 5-588-023
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 20 October 1987
Length: 28 pages
Data source: Field research
Share a link: https://casecent.re/p/30792
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-502-S10
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 15 April 1990
Length: 22 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Case
-
Reference no. 9-586-059
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 15 April 1990
Length: 18 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S08
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S09
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy; Business policy
View full details
Compact case
Supplement
-
Reference no. 9-509-S10
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Revision date: 10-May-2019
Length: 1 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy; Business policy
View full details
Compact case
Supplement
-
Reference no. 9-586-060
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Packaging; Pricing; Pricing strategy; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-586-061
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 2 pages
Data source: Field research
Topics: Business policy; Marketing strategy; Packaging; Pricing; Pricing strategy; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-586-062
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 1 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-502-S10
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 15 April 1990
Length: 22 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Case
-
Reference no. 9-586-059
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 15 April 1990
Length: 18 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S08
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S09
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy; Business policy
View full details
Compact case
Supplement
-
Reference no. 9-509-S10
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Revision date: 10-May-2019
Length: 1 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy; Business policy
View full details
Compact case
Supplement
-
Reference no. 9-586-060
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Packaging; Pricing; Pricing strategy; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-586-061
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 2 pages
Data source: Field research
Topics: Business policy; Marketing strategy; Packaging; Pricing; Pricing strategy; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-586-062
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 1 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy
View full details