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Teaching note
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Reference no. 5-598-123
Subject category: Marketing
Authors: Susan Fournier; Julie Yao
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 15 March 1998
Length: 17 pages
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-516-S01
Spanish language
Subject category: Marketing
Authors: Susan Fournier
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 September 1998
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Field research
Topics: Loyalty; Consumer behavior; Customer retention; Marketing management; Brands
View full details
Case
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Reference no. 9-598-023
Subject category: Marketing
Authors: Susan Fournier; Julie Yao
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 September 1998
Length: 24 pages
Data source: Field research
Topics: Loyalty; Marketing management; Customer retention; Brands; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-516-S01
Spanish language
Subject category: Marketing
Authors: Susan Fournier
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 September 1998
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Field research
Topics: Loyalty; Consumer behavior; Customer retention; Marketing management; Brands
View full details
Case
-
Reference no. 9-598-023
Subject category: Marketing
Authors: Susan Fournier; Julie Yao
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 9 September 1998
Length: 24 pages
Data source: Field research
Topics: Loyalty; Marketing management; Customer retention; Brands; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details