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Management article
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Reference no. B0405B
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2004

Abstract

At Crown Castle, a leading provider of wireless telecom and broadcast infrastructure, the Balanced Scorecard was seen as a strategy execution tool from the outset. Helping a global and decentralized workforce maintain laser-like focus on the strategy, the company's BSC and granular, down-to earth strategy may have also helped the company realize breakthrough performance while others in its industry struggle for survival.

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Abstract

At Crown Castle, a leading provider of wireless telecom and broadcast infrastructure, the Balanced Scorecard was seen as a strategy execution tool from the outset. Helping a global and decentralized workforce maintain laser-like focus on the strategy, the company's BSC and granular, down-to earth strategy may have also helped the company realize breakthrough performance while others in its industry struggle for survival.

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