SELF (A) - The Case Centre

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Case

Reference no. UVA-E-0112

Subject category: Ethics and Social Responsibility

Authors: Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Scott B Sonenshein (University of Michigan)

Published by: Darden Business Publishing

Originally published in: 1997

Version: 6 May 2013

Length: 6 pages

Data source: Published sources

Topics: Community relations; Developing countries; Environmental issues; Emerging markets; Non-profit organizations; Small business; International; Ethics; Alternative business issue or setting; Cross-cultural issues; Environmental; Diversity issues

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Abstract

This case describes the choices facing the founder and president of SELF, a not-for-profit organization whose mission is to improve the standard of living in developing countries, as he attempts to provide environmentally friendly electricity to rural China. Students examine three alternative energy sources (hydropower, photovoltaics, and clean coal) that are technologically sufficient and environmentally sustainable. Students are not told what the acronym SELF stands for until the end of this case.

Industry:

Energy