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Case
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Reference no. 9-302-S41
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 19 March 1996
Length: 25 pages
Data source: Field research

Abstract

This is a Spanish version. Harvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his 'principles-driven' approach to decision making, and his goal of converting American Express from a diversified financial supermarket to one unified operating company.
Location:
Size:
USD14 billion revenues, 70,000 employees
Other setting(s):
1980-1990

About

Abstract

This is a Spanish version. Harvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his 'principles-driven' approach to decision making, and his goal of converting American Express from a diversified financial supermarket to one unified operating company.

Settings

Location:
Size:
USD14 billion revenues, 70,000 employees
Other setting(s):
1980-1990

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