Philip Morris, Incorporated: Seven Up Acquisition (C)

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Case

Reference no. UVA-F-0480

Subject category: Finance, Accounting and Control

Authors: Diana Harrington (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1982

Version: Rev 05.85

Length: 6 pages

Data source: Published sources

Topics: Acquisitions; Cash flow; Mergers; Strategy formulation; Valuation

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Abstract

This case describes the sequence of events following Philip Morris's initial offer for Seven-Up and asks the student to determine the next move Philip Morris management should make.

Industry:

Food, beverage

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Abstract

This case describes the sequence of events following Philip Morris's initial offer for Seven-Up and asks the student to determine the next move Philip Morris management should make.