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Abstract
Managing strategy is synonymous with managing change. And it''s through intangible assets - organization capital - that an organization mobilizes and sustains the change necessary to execute strategy. In Part 1 (BSR January-February 2004), Robert S Kaplan and David P Norton examined culture, the first of four components of organization capital. Here they continue their discussion of the remaining three: leadership, alignment, and teamwork.
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Abstract
Managing strategy is synonymous with managing change. And it''s through intangible assets - organization capital - that an organization mobilizes and sustains the change necessary to execute strategy. In Part 1 (BSR January-February 2004), Robert S Kaplan and David P Norton examined culture, the first of four components of organization capital. Here they continue their discussion of the remaining three: leadership, alignment, and teamwork.