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Case
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Reference no. 9-584-039
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 3 November 1983
Length: 17
Data source: Published sources

Abstract

In late 1977, Fisher-Price was considering terminating its distribution in Belgium and Holland and establishing its own sales company. Illustrates a common problem in multinational marketing and raises issues of relative costs, motivation, and dealer relationships. In addition, there was a risk of possible liability for damages under a Belgian law governing manufacturer-distributor relationships.
Other setting(s):
1977

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Abstract

In late 1977, Fisher-Price was considering terminating its distribution in Belgium and Holland and establishing its own sales company. Illustrates a common problem in multinational marketing and raises issues of relative costs, motivation, and dealer relationships. In addition, there was a risk of possible liability for damages under a Belgian law governing manufacturer-distributor relationships.

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Other setting(s):
1977

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