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Compact case
Supplement
-
Reference no. 9-590-109
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 17 April 1990
Length: 2 pages
Data source: Published sources
Topics: Advertising; Public relations
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Abstract

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these reactions.
Case
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Reference no. 9-590-108
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 20 April 1990
Length: 9 pages
Data source: Published sources
Topics: Advertising; Public relations
View full details

About

Abstract

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these reactions.

Related

Case
-
Reference no. 9-590-108
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 20 April 1990
Length: 9 pages
Data source: Published sources
Topics: Advertising; Public relations
View full details