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Reference no. 9-502-073
Subject category: Marketing
Authors: Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 19 June 2002
Length: 56 pages
Topics: Business marketing; Customer relationship management
Share a link: https://casecent.re/p/36879
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Abstract

Lays out a framework for the management of customers using examples of forms in a variety of industries.
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Abstract

Lays out a framework for the management of customers using examples of forms in a variety of industries.

Related

Sorry, this product has no related items.