More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-504-051
Subject category: Marketing
Authors: John A Quelch; Anna Harrington
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 16 January 2008
Length: 32 pages
Data source: Field research
Topics: Marketing strategy; Globalization; Brand management; Brands
Share a link: https://casecent.re/p/36886
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
Industry:
Electronic components
Size:
USD20 billion revenues, 30,000 employees
Other setting(s):
2003
Teaching note
-
Reference no. 5-505-022
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 18 May 2017
Revision date: 31-Jul-2017
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. 9-507-S19
Spanish language
Subject category: Marketing
Authors: John A Quelch; Anna Harrington
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 January 2008
Revision date: 26-Apr-2019
Length: 36 pages
Data source: Field research
Topics: Marketing strategy; Globalization; Brand management; Brands
View full details
Management article
-
Reference no. R0310H
Authors: Marcel Corstjens; Jeffrey Merrihue
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 2007
Length: 16 pages
Topics: Brand equity; Business units; Compensation; Country analysis; Marketing; Marketing information systems; Models
View full details

About

Abstract

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.

Settings

Industry:
Electronic components
Size:
USD20 billion revenues, 30,000 employees
Other setting(s):
2003

Related

Teaching note
-
Reference no. 5-505-022
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 18 May 2017
Revision date: 31-Jul-2017
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. 9-507-S19
Spanish language
Subject category: Marketing
Authors: John A Quelch; Anna Harrington
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 January 2008
Revision date: 26-Apr-2019
Length: 36 pages
Data source: Field research
Topics: Marketing strategy; Globalization; Brand management; Brands
View full details
Management article
-
Reference no. R0310H
Authors: Marcel Corstjens; Jeffrey Merrihue
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 2007
Length: 16 pages
Topics: Brand equity; Business units; Compensation; Country analysis; Marketing; Marketing information systems; Models
View full details