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Case
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Reference no. 9-505-015
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 7 August 2007
Length: 8 pages
Share a link: https://casecent.re/p/36891
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Abstract

Supplements the (A) case.
Teaching note
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Reference no. 5-504-082
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 28 September 2006
Length: 21 pages
Data source: Field research
View full details
Case
-
Reference no. 9-504-009
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 1 March 2004
Length: 25 pages
Data source: Field research
Topics: Business models; Marketing strategy; Decision making; Pricing; Competition; Technology; Product introduction
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supplement
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Reference no. 9-504-065
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 1 March 2004
Length: 8 pages
Data source: Field research
Topics: Business models; Competition; Decision making; Marketing strategy; Pricing; Product introduction; Technology
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

Supplements the (A) case.

Related

Teaching note
-
Reference no. 5-504-082
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 28 September 2006
Length: 21 pages
Data source: Field research
View full details
Case
-
Reference no. 9-504-009
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 1 March 2004
Length: 25 pages
Data source: Field research
Topics: Business models; Marketing strategy; Decision making; Pricing; Competition; Technology; Product introduction
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supplement
-
Reference no. 9-504-065
Subject category: Marketing
Authors: David B Godes; Elie Ofek
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 1 March 2004
Length: 8 pages
Data source: Field research
Topics: Business models; Competition; Decision making; Marketing strategy; Pricing; Product introduction; Technology
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details