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Reference no. 9-704-493
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 7 April 2005

Abstract

Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to try to gain competitive advantage in the marketplace.
Other setting(s):
2004

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Abstract

Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to try to gain competitive advantage in the marketplace.

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Other setting(s):
2004

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