Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 April 2005
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/37927
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Abstract
Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to try to gain competitive advantage in the marketplace.
Other setting(s):
2004
About
Abstract
Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to try to gain competitive advantage in the marketplace.
Settings
Other setting(s):
2004


Spanish language