Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Version: 1 January 1994
Revision date: 9-Feb-2012
Length: 4 pages
Data source: Field research
Abstract
In the late 1980s Howard Schultz led the Starbuck's Coffee Co to explosive growth, transforming a small whole-bean coffee company into a national retail power. Starbuck's success hinged on its reputation for quality and personal service. Schultz feared that the company's rapid expansion, plus the retail industry's high turnover and reliance on part-time workers, were threats to Starbuck's competitive edge. How could Schultz reduce turnover and encourage loyalty and enthusiasm among his employees?
Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Length: 7 pages
Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Version: 1 January 1994
Revision date: 9-Feb-2012
Length: 5 pages
Data source: Field research
About
Abstract
In the late 1980s Howard Schultz led the Starbuck's Coffee Co to explosive growth, transforming a small whole-bean coffee company into a national retail power. Starbuck's success hinged on its reputation for quality and personal service. Schultz feared that the company's rapid expansion, plus the retail industry's high turnover and reliance on part-time workers, were threats to Starbuck's competitive edge. How could Schultz reduce turnover and encourage loyalty and enthusiasm among his employees?
Settings
Related
Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Length: 7 pages
Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Version: 1 January 1994
Revision date: 9-Feb-2012
Length: 5 pages
Data source: Field research