Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 December 2005
Length: 22 pages
Data source: Field research
Abstract
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
Location:
Industry:
Size:
200 employees, USD1.5 billion revenues
Other setting(s):
2004
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 July 2005
Length: 4 pages
Data source: Field research
About
Abstract
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
Settings
Location:
Industry:
Size:
200 employees, USD1.5 billion revenues
Other setting(s):
2004
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 July 2005
Length: 4 pages
Data source: Field research