Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 5 November 2004
Length: 15 pages
Data source: Published sources
Abstract
Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corporation, the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest growing company in the history of the United States, but the wild ride came to a crashing halt in 1983, when the bottom dropped out of the video-game market, partly as a result of Atari's actions (or inaction). Describes Nintendo's revival of the home video game industry in the mid-1980s and its dominance of the market in the late 1980s and early 1990s. Addresses the creation of value by sparking dormant demand and the capture of value relative to other players in the industry. Part of a case series examining the competitive dynamics in the home video-game industry from 1970 into the new millennium. A rewritten version of two earlier cases. May be used with: Competitive Dynamics in Home Video Games (C): The Sega Genesis; Competitive Dynamics in Home Video Games (D): The Nintendo Super NES; Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-Bit Gaming; Competitive Dynamics in Home Video Games (F): The Fall of 3DO; Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn; Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn; Competitive Dynamics in Home Video Games (I): The Sony PlayStation; Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo; Competitive Dynamics in Home Video Games (K): PlayStation vs Nintendo64; Note on Home Video Game Technology and Industry Structure.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 July 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 June 2001
Length: 2 pages
Data source: Published sources
About
Abstract
Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corporation, the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest growing company in the history of the United States, but the wild ride came to a crashing halt in 1983, when the bottom dropped out of the video-game market, partly as a result of Atari's actions (or inaction). Describes Nintendo's revival of the home video game industry in the mid-1980s and its dominance of the market in the late 1980s and early 1990s. Addresses the creation of value by sparking dormant demand and the capture of value relative to other players in the industry. Part of a case series examining the competitive dynamics in the home video-game industry from 1970 into the new millennium. A rewritten version of two earlier cases. May be used with: Competitive Dynamics in Home Video Games (C): The Sega Genesis; Competitive Dynamics in Home Video Games (D): The Nintendo Super NES; Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-Bit Gaming; Competitive Dynamics in Home Video Games (F): The Fall of 3DO; Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn; Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn; Competitive Dynamics in Home Video Games (I): The Sony PlayStation; Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo; Competitive Dynamics in Home Video Games (K): PlayStation vs Nintendo64; Note on Home Video Game Technology and Industry Structure.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 June 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 July 2001
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 June 2001
Length: 2 pages
Data source: Published sources