Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 April 2004
Revision date: 17-May-2019
Length: 12 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
Analysis of an interview with Red Auerbach, HBR No 87201. Alan M Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the National Basketball Association (NBA). The HBR article is used as a surrogate for a customer interview, providing the 'raw data' for an analysis technique known as the trademarked Language Processing (LP) methodology, developed by professor Shoji Shiba of Tsukuba University and the member companies of the Cambridge, Massachusetts-based Center for Quality of Management.
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Published by:
Harvard Business Publishing
Length: 5 pages
About
Abstract
Analysis of an interview with Red Auerbach, HBR No 87201. Alan M Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the National Basketball Association (NBA). The HBR article is used as a surrogate for a customer interview, providing the 'raw data' for an analysis technique known as the trademarked Language Processing (LP) methodology, developed by professor Shoji Shiba of Tsukuba University and the member companies of the Cambridge, Massachusetts-based Center for Quality of Management.
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Industry:
Related
Published by:
Harvard Business Publishing
Length: 5 pages