Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 29 November 2004
Length: 8 pages
Data source: Field research
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https://casecent.re/p/39070
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Abstract
Mavens & Moguls is a ‘virtual’ marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise to build a new company that fulfills her career and life goals and also provides a wide range of work options to the consultants. Drawing on her experience and her network, she creates a high-quality marketing consulting operation that offers her and her stable of consultants challenging work, rewarding income, personal autonomy, and flexibility. Because Arnof-Fenn is at the nexus of almost all the deals, rapid growth has the potential to challenge the business model and threaten the fundamental values of the organization.
About
Abstract
Mavens & Moguls is a ‘virtual’ marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise to build a new company that fulfills her career and life goals and also provides a wide range of work options to the consultants. Drawing on her experience and her network, she creates a high-quality marketing consulting operation that offers her and her stable of consultants challenging work, rewarding income, personal autonomy, and flexibility. Because Arnof-Fenn is at the nexus of almost all the deals, rapid growth has the potential to challenge the business model and threaten the fundamental values of the organization.