Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 16 October 2006
Length: 20 pages
Data source: Field research
Abstract
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.
Location:
Industries:
Size:
USD30 billion revenues
Other setting(s):
2002
About
Abstract
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.
Settings
Location:
Industries:
Size:
USD30 billion revenues
Other setting(s):
2002