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Case
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Reference no. 9-503-036
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 16 October 2006
Length: 20 pages
Data source: Field research

Abstract

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.
Location:
Industries:
Size:
USD30 billion revenues
Other setting(s):
2002

About

Abstract

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.

Settings

Location:
Industries:
Size:
USD30 billion revenues
Other setting(s):
2002

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