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Case
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Reference no. UVA-M-0510
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 12 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
Share a link: https://casecent.re/p/396
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Abstract

The B case looks at IBM''s history and examines the alliance from its viewpoint. See also the A, C, and D cases (UVA-M-0509, UVA-M-0511, and UVA-M-0512).
Teaching note
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Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; R Spekman; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
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Reference no. UVA-M-0509
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 9 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
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Reference no. UVA-M-0511
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
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Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details

About

Abstract

The B case looks at IBM''s history and examines the alliance from its viewpoint. See also the A, C, and D cases (UVA-M-0509, UVA-M-0511, and UVA-M-0512).

Related

Teaching note
-
Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; R Spekman; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
-
Reference no. UVA-M-0509
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 9 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0511
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details