Subject category:
Marketing
Published by:
Darden Business Publishing
Length: 12 pages
Abstract
The B case looks at IBM''s history and examines the alliance from its viewpoint. See also the A, C, and D cases (UVA-M-0509, UVA-M-0511, and UVA-M-0512).
About
Abstract
The B case looks at IBM''s history and examines the alliance from its viewpoint. See also the A, C, and D cases (UVA-M-0509, UVA-M-0511, and UVA-M-0512).