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Thumbnail image for product with reference number 9-304-078
Compact case
Manville Corporation Fiber Glass Group (C)
Abridged version
-
Reference no. 9-304-078
Subject category: Ethics and Social Responsibility
Authors: Lynn Paine (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 17 December 2003
Length: 2 pages
Data source: Field research
Topics: Business ethics; Product management; Product safety; Manufacturing; Industrial goods; Risk; Government; Cross cultural relations; Decision making
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Abstract

Manville Corp's senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled that a component of DE is probably carcinogenic, and Manville has prepared to modify its labels and material safety data sheets and to mount a communications effort inform customers of the cancer warning. Now, Manville's senior managers are being told that it is 'culturally inappropriate' to proceed with this plan in Japan. An abridged version of an earlier case.
Locations:
United States; Japan
Industry:
Filters
Size:
USD2 billion revenues; 18,000 employees
Other setting(s):
1988
Thumbnail image for product with reference number 5-395-217
Manville Corporation Fiber Glass Group Series
Teaching note
-
Reference no. 5-395-217
Subject category: Strategy and General Management
Authors: Lynn Paine (Harvard Business School); Charles A Nichols III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 28 May 1996
Length: 28 pages
Data source: Field research
View full details

About

Abstract

Manville Corp's senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled that a component of DE is probably carcinogenic, and Manville has prepared to modify its labels and material safety data sheets and to mount a communications effort inform customers of the cancer warning. Now, Manville's senior managers are being told that it is 'culturally inappropriate' to proceed with this plan in Japan. An abridged version of an earlier case.

Settings

Locations:
United States; Japan
Industry:
Filters
Size:
USD2 billion revenues; 18,000 employees
Other setting(s):
1988

Related

Thumbnail image for product with reference number 5-395-217
Manville Corporation Fiber Glass Group Series
Teaching note
-
Reference no. 5-395-217
Subject category: Strategy and General Management
Authors: Lynn Paine (Harvard Business School); Charles A Nichols III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 28 May 1996
Length: 28 pages
Data source: Field research
View full details