Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 9 February 2004
Length: 14 pages
Data source: Field research
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Abstract
The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained, managed, and retained. There is a philosophical disagreement between managers about how to take Richmond Events to the next level. Founder Mark Rayner wants to stay the course and give project managers as much autonomy as possible. He asserts that autonomy leads to priceless innovation and argues that normative controls will prevent product managers from going too far astray. Marketer Deborah Parkes wants to streamline the production process and build hierarchy into the system to promote consistent service quality. As management considers leveraging its service platform and expanding into Asia, these working tensions intensify. The teaching purpose is to examine how operations support the company''s positioning and to consider the risks associated with leveraging the company''s service platform as it pursues a growth strategy.
Spanish language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 9 February 2004
Length: 17 pages
Data source: Field research
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Abstract
The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained, managed, and retained. There is a philosophical disagreement between managers about how to take Richmond Events to the next level. Founder Mark Rayner wants to stay the course and give project managers as much autonomy as possible. He asserts that autonomy leads to priceless innovation and argues that normative controls will prevent product managers from going too far astray. Marketer Deborah Parkes wants to streamline the production process and build hierarchy into the system to promote consistent service quality. As management considers leveraging its service platform and expanding into Asia, these working tensions intensify. The teaching purpose is to examine how operations support the company''s positioning and to consider the risks associated with leveraging the company''s service platform as it pursues a growth strategy.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 9 February 2004
Length: 17 pages
Data source: Field research