Published by:
Harvard Business Publishing
Length: 2 pages
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Abstract
During the innovation process, many companies don''t get the results they were looking for and scrap the entire project. But, you shouldn''t let negative results set you off. False negatives may just signal that you need to move the project in a new direction--not kill it. Guest columnist Henry Chesbrough, author of Open Innovation: The New Imperative for Creating and Profiting from Technology, looks at what processes might help you cope with false negatives.
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Abstract
During the innovation process, many companies don''t get the results they were looking for and scrap the entire project. But, you shouldn''t let negative results set you off. False negatives may just signal that you need to move the project in a new direction--not kill it. Guest columnist Henry Chesbrough, author of Open Innovation: The New Imperative for Creating and Profiting from Technology, looks at what processes might help you cope with false negatives.