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Thumbnail image for product with reference number 9-504-019
Alessi: Evolution of an Italian Design Factory (B)
Supplement
-
Reference no. 9-504-019
Subject category: Marketing
Authors: Vincent Dessain (Harvard Business School); Youngme Moon (Harvard Business School); Anders Sjoman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 2 February 2004
Length: 6 pages
Data source: Field research
Topics: Consumer marketing; Marketing channels; Creativity; Sales strategy; Design; Family-owned businesses; Product development; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

Since the 1970s, world-renowned Architect and Designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where design ambitions need to be balanced with business considerations.
Location:
Italy
Industry:
Retail trade
Size:
EUR100 million, 400 employees
Other setting(s):
2003
Thumbnail image for product with reference number 5-506-057
Alessi: Evolution of an Italian Design Factory (A) - (D)
Teaching note
-
Reference no. 5-506-057
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 10 March 2006
Length: 11 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-504-018
Alessi: Evolution of an Italian Design Factory (A)
Case
-
Reference no. 9-504-018
Subject category: Marketing
Authors: Vincent Dessain (Harvard Business School); Youngme Moon (Harvard Business School); Anders Sjoman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 29 January 2004
Length: 15 pages
Data source: Field research
Topics: Consumer marketing; Marketing channels; Sales strategy; Design; Family-owned businesses; Product development; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-508-S10
Alessi: Evolution of an Italian Design Factory (B)
Supplement
-
Reference no. 9-508-S10
Spanish language
Subject category: Marketing
Authors: Vincent Dessain (Harvard Business School); Youngme Moon (Harvard Business School); Anders Sjoman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 2 February 2004
Revision date: 10-May-2019
Length: 8 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Creativity; Family businesses; Marketing channels; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

Since the 1970s, world-renowned Architect and Designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where design ambitions need to be balanced with business considerations.

Settings

Location:
Italy
Industry:
Retail trade
Size:
EUR100 million, 400 employees
Other setting(s):
2003

Related

Thumbnail image for product with reference number 5-506-057
Alessi: Evolution of an Italian Design Factory (A) - (D)
Teaching note
-
Reference no. 5-506-057
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 10 March 2006
Length: 11 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-504-018
Alessi: Evolution of an Italian Design Factory (A)
Case
-
Reference no. 9-504-018
Subject category: Marketing
Authors: Vincent Dessain (Harvard Business School); Youngme Moon (Harvard Business School); Anders Sjoman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 29 January 2004
Length: 15 pages
Data source: Field research
Topics: Consumer marketing; Marketing channels; Sales strategy; Design; Family-owned businesses; Product development; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-508-S10
Alessi: Evolution of an Italian Design Factory (B)
Supplement
-
Reference no. 9-508-S10
Spanish language
Subject category: Marketing
Authors: Vincent Dessain (Harvard Business School); Youngme Moon (Harvard Business School); Anders Sjoman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 2 February 2004
Revision date: 10-May-2019
Length: 8 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Creativity; Family businesses; Marketing channels; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details