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Compact case
Supplement
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Reference no. 9-504-047
Subject category: Marketing
Authors: Gail J McGovern (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 September 2004
Length: 3 pages
Data source: Field research
Topics: Advertising; Bids; Consumer marketing; Customer relations; Market segmentation; Marketing mixes; Marketing planning; Target markets
Share a link: https://casecent.re/p/39719
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Abstract

Supplements the (A) case.
Teaching note
-
Reference no. 5-507-023
Subject category: Marketing
Authors: Gail J McGovern (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 22 August 2006
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-504-040
Subject category: Marketing
Authors: Gail J McGovern (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 September 2004
Length: 12 pages
Data source: Field research
Topics: Advertising; Bids; Consumer marketing; Customer relations; Market segmentation; Marketing mixes; Marketing planning; Target markets
View full details

About

Abstract

Supplements the (A) case.

Related

Teaching note
-
Reference no. 5-507-023
Subject category: Marketing
Authors: Gail J McGovern (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 22 August 2006
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-504-040
Subject category: Marketing
Authors: Gail J McGovern (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 September 2004
Length: 12 pages
Data source: Field research
Topics: Advertising; Bids; Consumer marketing; Customer relations; Market segmentation; Marketing mixes; Marketing planning; Target markets
View full details