Product details

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Published by: Harvard Business Publishing
Originally published in: 2003
Version: 4 August 2005
Length: 23 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Describes the history of General Motor's (GM) attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the issues of cost, safe storage of hydrogen on a vehicle, and the lack of a hydrogen-refueling infrastructure. Aids students in developing a strategy for pushing this initiative forward, including tackling the question of how radical the new design should be and what to do about competitors who have aggressively pushed interim technology-hybrid vehicles - which GM has chosen not to emphasize in its product portfolio.
Location:
Industry:
Size:
USD186.7 billion revenues, 350,000 employees
Other setting(s):
2003

About

Abstract

Describes the history of General Motor's (GM) attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the issues of cost, safe storage of hydrogen on a vehicle, and the lack of a hydrogen-refueling infrastructure. Aids students in developing a strategy for pushing this initiative forward, including tackling the question of how radical the new design should be and what to do about competitors who have aggressively pushed interim technology-hybrid vehicles - which GM has chosen not to emphasize in its product portfolio.

Settings

Location:
Industry:
Size:
USD186.7 billion revenues, 350,000 employees
Other setting(s):
2003

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