Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 5 August 2003
Length: 8 pages
Data source: Published sources
Share a link:
https://casecent.re/p/39772
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into Europe. Tracks the improvements of Kimberly-Clark's Huggies, Procter & Gamble's Pampers, and Luvs, as well as the market share battles that result. Examines offensive and defensive strategies and barriers to entry in a competitive environment.
Industries:
Size:
USD40 billion revenues; 102,000 employees
Other setting(s):
1994-2003
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 5 August 2003
Revision date: 8-May-2019
Length: 10 pages
Data source: Published sources
About
Abstract
Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into Europe. Tracks the improvements of Kimberly-Clark's Huggies, Procter & Gamble's Pampers, and Luvs, as well as the market share battles that result. Examines offensive and defensive strategies and barriers to entry in a competitive environment.
Settings
Industries:
Size:
USD40 billion revenues; 102,000 employees
Other setting(s):
1994-2003
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 5 August 2003
Revision date: 8-May-2019
Length: 10 pages
Data source: Published sources