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Thumbnail image for product with reference number 9-703-497
Prize winner
ZARA: Fast Fashion
Case
-
Reference no. 9-703-497
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 21 December 2006
Length: 35 pages
Data source: Field research
Topics: Business growth; Customer analysis; Demand planning; Global strategy; Market analysis; Production
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Abstract

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

Time period

The events covered by this case took place in 2002.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Zara
Employees:
10000+
Turnover:
EUR 3,250 million
Industry:
Apparel; Apparel accessories; Manufacturing; Retail trade
Thumbnail image for product with reference number 5-703-496
ZARA: Fast Fashion
Teaching note
-
Reference no. 5-703-496
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 21 July 2004
Length: 21 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-704-S02
ZARA: Fast Fashion
Case
-
Reference no. 9-704-S02
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 December 2006
Revision date: 3-May-2019
Length: 37 pages
Data source: Field research
Topics: Business growth; Customer analysis; Demand planning; Global strategy; Market analysis; Production
View full details
Thumbnail image for product with reference number 9-710-P02
ZARA: Fast Fashion
Case
-
Reference no. 9-710-P02
Portuguese language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 21 December 2006
Revision date: 8-May-2019
Length: 37 pages
Data source: Field research
Topics: Business growth; Customer analysis; Demand planning; Global strategy; Market analysis; Production
View full details

About

Abstract

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

Settings

Time period

The events covered by this case took place in 2002.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Zara
Employees:
10000+
Turnover:
EUR 3,250 million
Industry:
Apparel; Apparel accessories; Manufacturing; Retail trade

Related

Thumbnail image for product with reference number 5-703-496
ZARA: Fast Fashion
Teaching note
-
Reference no. 5-703-496
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 21 July 2004
Length: 21 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-704-S02
ZARA: Fast Fashion
Case
-
Reference no. 9-704-S02
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 December 2006
Revision date: 3-May-2019
Length: 37 pages
Data source: Field research
Topics: Business growth; Customer analysis; Demand planning; Global strategy; Market analysis; Production
View full details
Thumbnail image for product with reference number 9-710-P02
ZARA: Fast Fashion
Case
-
Reference no. 9-710-P02
Portuguese language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Jose Luis Nueno (IESE Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 21 December 2006
Revision date: 8-May-2019
Length: 37 pages
Data source: Field research
Topics: Business growth; Customer analysis; Demand planning; Global strategy; Market analysis; Production
View full details
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