Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Harvard Business Publishing
Version: 30 June 2003
Length: 28 pages
Data source: Field research
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Abstract
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic crisis suffered in Argentina.
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Abstract
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic crisis suffered in Argentina.
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