Brazil at the Wheel - The Case Centre

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Case

Reference no. 9-804-080

Subject category: Economics, Politics and Business Environment

Authors: Geoffrey G Jones (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2003

Version: 23 November 2015

Revision date: 15-Dec-2015

Length: 23 pages

Data source: Published sources

Topics: Business history; Foreign investment; Economic development; Industrial policy; Imports; Business & government relations; Multinational corporations

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Abstract

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and market closure were used to attract foreign direct investment. Volkswagen responded more positively than the US firms Ford and GM and was able to become market leader as a result.

Location:

Brazil

Other setting(s):

1955-2002