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Management article
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Reference no. F0305D
Published by: Harvard Business Publishing
Published in: "Harvard Business Review - Forethought", 2003

Abstract

In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called 'efficient consumer response. ' Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.

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Abstract

In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called 'efficient consumer response. ' Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.

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