Published by:
Harvard Business Publishing
Length: 3 pages
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Abstract
One employee''s innovative idea--and his strategy for getting company resources behind it--helped Spalding rebound in a previously dormant market. In the late 1990s, the basketball sector offered little more than stagnant sales and shrinking margins; Spalding was hardly inclined to sink resources into its basketball division. So, when one employee had an epiphany about a feature that would revolutionize Spalding''s basketballs and grab market share from competitors, he needed to marshal allies and map out a strategy to sell the company on investing in the idea.
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Abstract
One employee''s innovative idea--and his strategy for getting company resources behind it--helped Spalding rebound in a previously dormant market. In the late 1990s, the basketball sector offered little more than stagnant sales and shrinking margins; Spalding was hardly inclined to sink resources into its basketball division. So, when one employee had an epiphany about a feature that would revolutionize Spalding''s basketballs and grab market share from competitors, he needed to marshal allies and map out a strategy to sell the company on investing in the idea.