Product details

Product details
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Thumbnail image for product with reference number UVA-M-0472
Compact case
Case
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Reference no. UVA-M-0472
Subject category: Marketing
Published by: Darden Business Publishing
Published in: 1996

Abstract

This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.

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Abstract

This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.

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