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Thumbnail image for product with reference number UVA-M-0472
Compact case
WK Kellogg Company (B)
Case
-
Reference no. UVA-M-0472
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Published in: 1996
Length: 5 pages
Topics: Advertising strategy; Brand management; Pricing; Promotion
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Abstract

This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.
Thumbnail image for product with reference number UVA-M-0465TN
W K Kellogg Company
Teaching note
-
Reference no. UVA-M-0465TN
Subject category: Marketing
Authors: Mark Eaker (Darden School of Business, University of Virginia); yumiko sato (Nomura Research Institute, Ltd.)
Published by: Darden Business Publishing
Published in: 1996
Length: 9 pages
View full details
Thumbnail image for product with reference number UVA-M-0465
WK Kellogg Company (A)
Case
-
Reference no. UVA-M-0465
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Published in: 1995
Length: 20 pages
Topics: Advertising strategy; Brand management; Pricing; Promotion
View full details

About

Abstract

This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.

Related

Thumbnail image for product with reference number UVA-M-0465TN
W K Kellogg Company
Teaching note
-
Reference no. UVA-M-0465TN
Subject category: Marketing
Authors: Mark Eaker (Darden School of Business, University of Virginia); yumiko sato (Nomura Research Institute, Ltd.)
Published by: Darden Business Publishing
Published in: 1996
Length: 9 pages
View full details
Thumbnail image for product with reference number UVA-M-0465
WK Kellogg Company (A)
Case
-
Reference no. UVA-M-0465
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Published in: 1995
Length: 20 pages
Topics: Advertising strategy; Brand management; Pricing; Promotion
View full details