Published by:
Harvard Business Publishing
Length: 4 pages
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Abstract
Marketers can''t hit their revenue targets by relying only on the brand loyalists who always buy their products. To succeed, marketers must also win over a portion of the undecided consumers who have little, if any, affinity for their products. The answer may be found in the realm of political campaigns, where strategists have learned valuable lessons in trying to win over swing voters.
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Abstract
Marketers can''t hit their revenue targets by relying only on the brand loyalists who always buy their products. To succeed, marketers must also win over a portion of the undecided consumers who have little, if any, affinity for their products. The answer may be found in the realm of political campaigns, where strategists have learned valuable lessons in trying to win over swing voters.