That's a Wrap: The Dynamics of the Video Rental Industry

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Note

Reference no. 9-102-051

Subject category: Finance, Accounting and Control

Authors: Lisa Brem (Harvard Business School); VG Narayanan (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2002

Version: 20 May 2002

Length: 17 pages

Topics: Supply chain management; Pricing strategy; Asset management; Contracts; Accounting; Employee incentives

Share a link: https://casecent.re/p/40285

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Abstract

The history, current dynamics, and future trends of the USD10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers.