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Published by: Harvard Business Publishing
Originally published in: 2017
Version: 5 December 2017
Revision date: 18-Jan-2018

Abstract

Describes the challenge of starting new ventures or new activities in established companies, especially if they diverge from the mainstream of ongoing commitments. Fledgling ventures require a different kind of management that acknowledges their uncertainty, intensity, and need/desire for freedom from mainstream constraints. One challenge is how integrated or not the new activity should be with the rest of the organization. Provides criteria for making this choice and offers some examples.

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Abstract

Describes the challenge of starting new ventures or new activities in established companies, especially if they diverge from the mainstream of ongoing commitments. Fledgling ventures require a different kind of management that acknowledges their uncertainty, intensity, and need/desire for freedom from mainstream constraints. One challenge is how integrated or not the new activity should be with the rest of the organization. Provides criteria for making this choice and offers some examples.

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