Product details

Product details
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Case
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Reference no. 9-403-002
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 20 March 2003
Length: 15 pages
Data source: Field research

Abstract

Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels without compromising the mission of the clinic. Wong must reconcile issues surrounding divergent stakeholder preferences and beliefs about the quality of service offered at the clinic.
Location:
Industry:
Size:
170 employees, USD14 million revenues
Other setting(s):
2001

About

Abstract

Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels without compromising the mission of the clinic. Wong must reconcile issues surrounding divergent stakeholder preferences and beliefs about the quality of service offered at the clinic.

Settings

Location:
Industry:
Size:
170 employees, USD14 million revenues
Other setting(s):
2001

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