Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 October 2002
Length: 24 pages
Data source: Field research
Abstract
Founded in 1984, Dell had achieved phenomenal growth and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry''s average 30-year growth rate crashed to a negative 10%. Dell must make difficult decisions on how to sustain its profitability in light of its broad product portfolio - PCs, workstations, and servers on storage products for a broad cross section of customers in the United States and worldwide. Should it stay the course or fundamentally change strategy?
Size:
25,000 employees, $25 billion revenues
Other setting(s):
2002
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 November 20002
Length: 16 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 October 2002
Length: 29 pages
Data source: Field research
About
Abstract
Founded in 1984, Dell had achieved phenomenal growth and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry''s average 30-year growth rate crashed to a negative 10%. Dell must make difficult decisions on how to sustain its profitability in light of its broad product portfolio - PCs, workstations, and servers on storage products for a broad cross section of customers in the United States and worldwide. Should it stay the course or fundamentally change strategy?
Settings
Size:
25,000 employees, $25 billion revenues
Other setting(s):
2002
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 November 20002
Length: 16 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 October 2002
Length: 29 pages
Data source: Field research