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Case
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Reference no. 9-502-059
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); David Crockett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 3 October 2002
Revision date: 15-May-2019
Length: 20 pages
Data source: Field research
Topics: Partnerships
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their partnership.
Location:
Massachusetts
Industries:
Arts, entertainment & sports; Finance & insurance
Size:
USD10 million revenues
Other setting(s):
1999
Teaching note
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Reference no. 5-503-013
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); David Crockett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 16 July 2002
Length: 7 pages
Data source: Published sources
View full details

About

Abstract

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their partnership.

Settings

Location:
Massachusetts
Industries:
Arts, entertainment & sports; Finance & insurance
Size:
USD10 million revenues
Other setting(s):
1999

Related

Teaching note
-
Reference no. 5-503-013
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); David Crockett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 16 July 2002
Length: 7 pages
Data source: Published sources
View full details