Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 2003
Length: 31 pages
Data source: Field research
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Abstract
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
Industry:
Size:
USD185 million revenues, 1,500 employees
Other setting(s):
1978-2001
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 August 2002
Length: 6 pages
About
Abstract
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
Settings
Industry:
Size:
USD185 million revenues, 1,500 employees
Other setting(s):
1978-2001
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 August 2002
Length: 6 pages