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Case
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Reference no. 9-503-007
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 6 March 2006
Length: 19 pages
Data source: Field research
Topics: Crime; Economic development; Economics; Entrepreneurs; Fraud; Innovation; Non-profit organizations; Poverty; Entrepreneurship; Analytics; Growth strategy
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders / entrepreneurs are seeking ways to scale the impact of its operations across Eastern and Southern Africa. The question is, what should they do to accomplish this?
Locations:
Kenya; Africa
Size:
USD25 million budget, 65 employees
Other setting(s):
2002
Teaching note
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Reference no. 5-504-010
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 12 March 2004
Length: 9 pages
View full details

About

Abstract

ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders / entrepreneurs are seeking ways to scale the impact of its operations across Eastern and Southern Africa. The question is, what should they do to accomplish this?

Settings

Locations:
Kenya; Africa
Size:
USD25 million budget, 65 employees
Other setting(s):
2002

Related

Teaching note
-
Reference no. 5-504-010
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 12 March 2004
Length: 9 pages
View full details