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Case
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Reference no. 9-603-022
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 28 October 2002

Abstract

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as sites for testing new ideas and concepts. Focuses on: 1) how learning from experimentation can be maximized; 2) incentive and reward systems that motivate employees to experiment in 'life' environments; and 3) the challenges of managing innovation in an industry that eschews risks, failure, and change.
Location:
Size:
USD20 billion revenues, 140,000 employees
Other setting(s):
2002

About

Abstract

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as sites for testing new ideas and concepts. Focuses on: 1) how learning from experimentation can be maximized; 2) incentive and reward systems that motivate employees to experiment in 'life' environments; and 3) the challenges of managing innovation in an industry that eschews risks, failure, and change.

Settings

Location:
Size:
USD20 billion revenues, 140,000 employees
Other setting(s):
2002

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