Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Abridged version
-
Reference no. 9-603-041
Authors: David M Upton
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 16 June 2005
Revision date: 11-Oct-2011

Abstract

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.
Size:
10,000 employees
Other setting(s):
1992

About

Abstract

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.

Settings

Size:
10,000 employees
Other setting(s):
1992

Related