Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 16 June 2005
Revision date: 11-Oct-2011
Length: 12 pages
Data source: Field research
Abstract
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.
Size:
10,000 employees
Other setting(s):
1992
About
Abstract
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.
Settings
Size:
10,000 employees
Other setting(s):
1992