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Prize winner
Case
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Reference no. 9-702-469
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Yusi Wang (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 20 October 2005
Length: 24 pages
Data source: Published sources
Topics: Corporate strategy; Strategy formulation; Competitive advantage; Technology; Industry analysis
Share a link: https://casecent.re/p/40536
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Abstract

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs make Apple 'insanely great' again?
Size:
$5.4 billion revenues, 9,600 employees
Other setting(s):
1977-2002
Teaching note
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Reference no. 5-702-473
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 1 February 2005
Length: 12 pages
View full details
Case
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Reference no. 9-705-S19
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Yusi Wang (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 31 January 2003
Length: 27 pages
Data source: Published sources
Topics: Corporate strategy; Strategy formulation; Competitive advantage; Technology; Industry analysis
View full details
Case
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Reference no. 9-706-496
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Michael Slind (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 30 May 2007
Length: 32 pages
Data source: Published sources
Topics: Operating systems; Business history; Business models; Corporate strategy; Strategy formulation; Sustainability; Implementing strategy; Technology; Industry analysis
View full details

About

Abstract

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs make Apple 'insanely great' again?

Settings

Size:
$5.4 billion revenues, 9,600 employees
Other setting(s):
1977-2002

Related

Teaching note
-
Reference no. 5-702-473
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 1 February 2005
Length: 12 pages
View full details
Case
-
Reference no. 9-705-S19
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Yusi Wang (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 31 January 2003
Length: 27 pages
Data source: Published sources
Topics: Corporate strategy; Strategy formulation; Competitive advantage; Technology; Industry analysis
View full details
Case
-
Reference no. 9-706-496
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Michael Slind (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 30 May 2007
Length: 32 pages
Data source: Published sources
Topics: Operating systems; Business history; Business models; Corporate strategy; Strategy formulation; Sustainability; Implementing strategy; Technology; Industry analysis
View full details
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