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Case
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Reference no. 9-703-412
Subject category: Strategy and General Management
Authors: Tarun Khanna (Harvard Business School); David Lane (Leeds Beckett University); Kalyani Varma (Badruka Institute of foreign Trade)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 17 June 2003
Length: 33 pages
Data source: Published sources
Topics: Automobiles; Business models; Consumer marketing; Entrepreneurship; Global Research Group; Sports
Share a link: https://casecent.re/p/40557
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Abstract

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports.; To understand how the barriers to the creation of a global market were circumvented by the organizational arrangements put in place and the extent to which this global market can survive the test of time and changing circumstances. Illustrates creation of a global market and examines the incentives of various market participants to remain engaged in the market.
Teaching note
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Reference no. 5-703-514
Subject category: Strategy and General Management
Authors: Tarun Khanna (Harvard Business School); David Lane (Leeds Beckett University); Kalyani Varma (Badruka Institute of foreign Trade)
Published by: Harvard Business Publishing
Published in: 2003
Length: 13 pages
View full details

About

Abstract

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports.; To understand how the barriers to the creation of a global market were circumvented by the organizational arrangements put in place and the extent to which this global market can survive the test of time and changing circumstances. Illustrates creation of a global market and examines the incentives of various market participants to remain engaged in the market.

Related

Teaching note
-
Reference no. 5-703-514
Subject category: Strategy and General Management
Authors: Tarun Khanna (Harvard Business School); David Lane (Leeds Beckett University); Kalyani Varma (Badruka Institute of foreign Trade)
Published by: Harvard Business Publishing
Published in: 2003
Length: 13 pages
View full details